Articles

The Definitive Guide to DIY Local SEO

What is SEO?

SEO = Search Engine Optimization. The goal is for your pages to rank higher than your competitors in keyword searches, preferably in position #1 or at least the top 3, and certainly above your competitors. The benefits are more website traffic and thereby free customers. A frequent side benefit is better page usability and site navigation, leading to increased visitor retention and conversion.

What is local SEO?

Local SEO is the same as regular SEO, with an additional emphasis on data about your and your customers’ location. It is vital for brick-and-mortar businesses, especially for mobile users. You should always be in position #1 for your business name plus location, and in the top 5 for most of the important keywords in your business sector and area.

Non-local SEO?

Most of this guide is also relevant to Service Area businesses, virtual offices, online stores, etc. Many of the listings will allow (but complain about) entries with either no address or a defined area of operations. All of the other factors for relevance still apply.

Read more: The Definitive Guide to DIY Local SEO

Why A Well Built Website Is Important For Your Business

It is vital for your business to attract people using a variety of different methods. You also have to remember the importance of digital technology when it comes to marketing and operating your business. Having a solid website has become more important than ever for those that want to see their business succeed.

Read more: Why A Well Built Website Is Important For Your Business

How to Respond to Online Reviews

If your company receives online reviews* (Google My Business, Yelp, Angi, etc.), here are some guidelines for handling them.

You should always respond promptly and politely, address the reviewer by name, thank them, and add a bit of personalization – unless it’s a fake review. Make the review succinct and grammatically correct in an active voice.

Read more: How to Respond to Online Reviews

SEO Link Opportunities

A number of the directories offer a free listing service. Some don't, and some make it difficult to find. Persevere, opt-out of any upsells, emails lists, etc. Some may offer a free listing in exchange for a reciprocal link on your home page - those may be worthwhile on a case-by-case basis.

A number of both types of directories offer the ability to create specials, coupons, etc. Again they may be an upsell, but if they're free they may be useful.

Read more: SEO Link Opportunities