The 7 Deadly Sins of Web Design
Imagine a town with two shops that sell nearly identical merchandise, for nearly identical prices. Both shops are conveniently located in the same safe neighbourhood, clean, brightly lit and well-stocked.
But while the sales associates in one store are always friendly, knowledgeable and eager to help, the salespeople in the other store are consistently rude, lazy and uninformed. Which store would you think the townspeople would be most likely to frequent? Guess what - it's the same for Internet consumers and websites.